HRH Princess Nourah Al-Faisal

Designer, Entrepreneur and Industry Leader

Nourah Al-Faisal is a visionary designer, entrepreneur, and business strategist with a distinguished track record in both international and local design ecosystems. Her career is defined by a deep commitment to creativity, business development, and cultural preservation.

In 2013, Nourah founded NUUN Jewellery, an esteemed atelier in Paris, showcasing her expertise in crafting exceptional jewelry pieces. Her entrepreneurial drive led her to establish Adhlal for Design, a community-based research and design consultancy in Saudi Arabia dedicated to fostering the local design industry and advancing the creative economy in alignment with Vision 2030.

Beyond her entrepreneurial ventures, Nourah has played a pivotal role in shaping Saudi Arabia’s creative and cultural landscape. From 2021 to 2024 she served as a consultant and advisor at the Jockey Club of Saudi Arabia (JCSA), providing strategic insights and industry expertise. She was also appointed as Director of the Saudi Cup in 2023 and 2024, demonstrating her leadership in managing high-profile international events.

As the Chief Executive Officer of Art of Heritage, Nourah oversees efforts to preserve and promote Saudi Arabia’s cultural heritage through the conservation of traditional artifacts and craftsmanship. Her commitment to cultural sustainability is reflected in her leadership and advocacy for heritage preservation and craft revitalization.

Nourah’s expertise spans general management, design services, business model development, and industry research. She has a keen ability to identify opportunities, drive business growth, and support the evolution of Saudi Arabia’s design and cultural industries.

Her leadership extends to several influential boards and organizations. She is the Vice Chairman of the Saudi Youth Society, actively contributing to youth empowerment and professional development. She also serves on the boards of the Alnahda Philanthropic Society for Women’s Empowerment and Princess Nourah University’s Design Department, where she helps shape the future of design education. Additionally, she is involved in the Saudi-Greek Business Council, focusing on advancing tourism and cultural collaborations.

Passionate about knowledge-sharing and community engagement, Nourah frequently engages in public speaking, mentorship, and industry panels, championing the importance of design, culture, and youth empowerment.

With her extensive experience, innovative mindset, and unwavering dedication, Nourah continues to make a lasting impact in the fields of design, business development, and cultural enrichment, shaping the future of Saudi Arabia’s creative economy and beyond. She’s also the recipient of the National Cultural Awards for Fashion, further cementing her role as a leading figure in the Kingdom’s creative and cultural industries.